If you give a damn about the food you eat and how it’s made, then you’ll love Aisle 42—our weekly podcast where we go behind the scenes of the food & beverage industry.
Aisle 42
Join Corwin Hiebert as he talks with mission-driven food founders, leaders, farmers, retailers, and climate experts about fixing our broken food system, and redefining the future of the grocery store.
Referencing The Hitchhiker’s Guide to the Galaxy, the number 42 helps set the stage as we discuss sustainability as both a perplexing problem and a simple solution—one that we don’t have 7 million years to figure out… the future of food is now.
Episodes
52
52
April 17, 2025
32
min
52
April 17, 2025
32
min
Jud Currie | Ethical Food Group
This episode is a special one as it explores the future of grocery through the eyes of a speed to market specialist… some even call him the anti-broker.
Jud Currie | Ethical Food Group

51
51
April 8, 2025
27
min
51
April 8, 2025
27
min
Jonathan Ferrari | Goodfood
In this episode I’m joined by Jonathan, co-founder of Goodfood, a Canadian meal kit pioneer that’s helping thousands of households cook fresh, high-quality meals with locally sourced ingredients.
Jonathan Ferrari | Goodfood

50
50
April 2, 2025
29
min
50
April 2, 2025
29
min
Michael Lines | Simply Protein
In this episode I’m joined by Michael Lines, CEO of Simply Protein, a brand making waves in the better-for-you snacking space with their approachable, high-protein, plant-based products.
Michael Lines | Simply Protein

49
49
April 1, 2025
30
min
49
April 1, 2025
30
min
Jordan Schenck | Flashfood
In this episode we’re tackling one of the most pressing issues in the grocery industry—food waste...
Jordan Schenck | Flashfood

48
48
March 19, 2025
25
min
48
March 19, 2025
25
min
Laura Simonson | Virchew
This episode is all about happy, healthy dogs thriving on a plant-based diet! Yep, vegan dogs are a real thing and you’ll be glad you learned why.
Laura Simonson | Virchew

47
47
March 13, 2025
46
min
47
March 13, 2025
46
min
Ian Gladue | Mitsoh
Now, this conversation is not for the faint of heart.
It’s a powerful and deeply personal look i...
Ian Gladue | Mitsoh

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