Aisle 42

Join Corwin Hiebert as he talks with mission-driven food founders, leaders, farmers, retailers, and climate experts about fixing our broken food system, and redefining the future of the grocery store.

Referencing The Hitchhiker’s Guide to the Galaxy, the number 42 helps set the stage as we discuss sustainability as both a perplexing problem and a simple solution—one that we don’t have 7 million years to figure out… the future of food is now.

Episodes

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52
52
April 17, 2025
32
min
52
April 17, 2025
32
min

Jud Currie | Ethical Food Group

This episode is a special one as it explores the future of grocery through the eyes of a speed to market specialist… some even call him the anti-broker.

Jud Currie | Ethical Food Group

51
51
April 8, 2025
27
min
51
April 8, 2025
27
min

Jonathan Ferrari | Goodfood

In this episode I’m joined by Jonathan, co-founder of Goodfood, a Canadian meal kit pioneer that’s helping thousands of households cook fresh, high-quality meals with locally sourced ingredients.

Jonathan Ferrari | Goodfood

50
50
April 2, 2025
29
min
50
April 2, 2025
29
min

Michael Lines | Simply Protein

In this episode I’m joined by Michael Lines, CEO of Simply Protein, a brand making waves in the better-for-you snacking space with their approachable, high-protein, plant-based products.

Michael Lines | Simply Protein

49
49
April 1, 2025
30
min
49
April 1, 2025
30
min

Jordan Schenck | Flashfood

In this episode we’re tackling one of the most pressing issues in the grocery industry—food waste...

Jordan Schenck | Flashfood

48
48
March 19, 2025
25
min
48
March 19, 2025
25
min

Laura Simonson | Virchew

This episode is all about happy, healthy dogs thriving on a plant-based diet! Yep, vegan dogs are a real thing and you’ll be glad you learned why.

Laura Simonson | Virchew

47
47
March 13, 2025
46
min
47
March 13, 2025
46
min

Ian Gladue | Mitsoh

Now, this conversation is not for the faint of heart. It’s a powerful and deeply personal look i...

Ian Gladue | Mitsoh