Ethical Food Group is here to get ethical food brands (like yours) to move from a simple promise or early market traction to market disrupting distribution and sales. We can get you there, because we have the tools, the experience and the commitment.
Where We Stand
We are committed to supporting brands that are purpose-driven, socially responsible, and that support regenerative farming. We truly believe that in doing this work, we are contributing to a future that sees every single person on planet Earth fed with healthy, sustainable and delicious food. We want to hear from you if that's where you stand, too.
According to Ambassador Ertharin Cousin, President and Co-Founder of Food Systems for the Future, “This is the biggest opportunity in food since the agricultural revolution. We need to build a possible future where a just food system meets the health needs of our entire global population and provides a lucrative financial return for all stakeholders—from the woman smallholder farmer to the multinational asset managers and commercial bankers.” Well said. Let's do this.
Our Purpose
Ethical Food Group encourages social change. We don't just want to stock shelves with sustainable (and tasty) options. We want to change the way people think about food—consuming it, buying it, making it—we want everyone to question the whole food industry and how we got here. We want to encourage people to find everyday solutions that consider the planet, the people who live here, and what we're leaving for future generations.
As a purpose-based brand, our goal is to help other purpose-based brands. The ones who want to make a difference in the way food is grown and consumed. The ones who want to create a longer-lasting food ecosystem. The ones who think like we do about the future of this planet.
Join us. The world needs you.
Our Definition of Ethical
There’s all sorts of amazing ways people, businesses, and governments are making our food system better—sustainable practices, lowering environmental impact, carbon offsets/sequestration, improving food security, traceable ingredients, social-impact initiatives, and regenerative farming—to name a few. We bring all of these actions together into one, inclusive word: ethical.
It is a holistic way of talking about a deep commitment to food-making that is good for people and the planet.
Making Brands Unignorable
View Services
EFG is a value-add consulting partner and investor by way of our Ethical Food Fund.
Uproot Collective
Supporting local food producers and emerging manufacturers in Alberta, creating an exciting distribution channel for makers and consumers.
EFG is a value-add consulting partner and investor by way of our Ethical Food Fund.
Wize Iced Tea
Wize Tea is a refreshing low-calorie & caffine sparkling iced tea —they create sustainable labour for rural farming families in Nicaragua.
EFG is a value-add consulting partner and investor by way of our Ethical Food Fund.
Humble Potato Chips
Humble Potato Chips is a natural, organic snack company that is boldly challenging their category with sustainable packaging.
EFG is a value-add consulting partner and investor by way of our Ethical Food Fund.
TMRW Foods
TMRW Foods is a plant-based food innovation company that has captured the tastebuds of protein-hunting consumers across Canada.
Ways To Grow
79%
of consumers want an easier way to identify environmentally friendly companies
68%
of consumers will pay more for sustainable goods
74%
of consumers care about the environmental impact of the products they buy
Source: 2023 Business of sustainability index. PDI.
